The Eyes Have It
Estimated Reading Time: 4 minutesMAKE IT VISUAL It’s called “television,” but many of the stories people try to pitch us are more “tell” than “vision.” What I’m trying to say is that great TV stories are stories for the eyes. So as you formulate a story you’d like the news to cover, you should be asking yourself the same […]
There’s No Such Thing as a Bad Story
Estimated Reading Time: 8 minutesThere’s No Such Thing as a Bad Story Someone in the news business once said: “There’s no such thing as a bad news story, only bad reporters.” But I’m here to tell you it’s a lie. There are plenty of bad news stories. People try to pitch them to us every day. And you know […]
Introduction
Estimated Reading Time: < 1 minuteIntroduction to Free Publicity There are many books on public relations and marketing. The problem is they are all written from the PR point of view. It’s a case of people outside the newsroom writing about life inside a newsroom. I’m sorry, but any reporter will tell you that public relations people and journalists often […]